Branding & Marketing
In today’s rapidly evolving real estate landscape, branding and marketing are more than just about visibility - they are about creating authentic, purpose-driven connections with residents and stakeholders alike. As shared living models continue to grow in popularity, the importance of defining a strong, meaningful brand becomes critical to stand out in a crowded market. This category will recognise coliving operators, agencies, and marketers who have successfully crafted brands that resonate deeply with the core values of shared living: community, sustainability, flexibility, and inclusivity. Whether it’s through storytelling, digital engagement, or bold marketing initiatives, we celebrate those who challenge the status quo to create genuine, timeless brands that speak to the aspirations of today’s diverse, conscious residents.
Application Criteria
For whom?
Criteria
- Brand Recognition & Reach: Your brand demonstrates strong identity, awareness, and engagement across multiple touchpoints, supported by an effective brand strategy and outreach efforts.
- Values-driven: Branding and marketing efforts actively integrate audience insights and feedback, ensuring alignment with the brand’s mission, values, and long-term vision. Strategies should reflect a commitment to sustainability, social impact, and the evolving needs of shared living communities.
- Strong Brand Identity: A clear, engaging, and cohesive identity, including logos, visual assets, and messaging, effectively conveys the brand’s purpose.
- Engagement: Branding and marketing activities foster both online and offline interaction, encouraging sustainability, wellbeing, and a community-oriented mindset.
- Innovative, Timeless Approach to Branding & Communications: Uses creative and forward-thinking branding strategies, leveraging new technologies and media while ensuring accessibility across multiple platforms.
Deliverables
Below we have summarised the deliverables for your application. Please also make sure to download the application guide and presentation template by following the buttons below to make sure you read all necessary information to have a successful Coliving Awards entry. Note that every category has its own application guide!
1. Presentation including:
- Name
- Organisation
- Logo (if applicable)
- Details about specific project / site / product in English
- Responses to questions in the additional resources requested in the eligibility and evaluation criteria, such as brand assets, audience and engagement metrics and other qualitative and quantitative data
- Presentation should be max 20 slides / pages and in PDF format (16:9 horizontal format). Please see the presentation template below for reference
2. High level summary of your project submission in the Application portal and answer to all application questions.
3. Supporting images / renders (in high resolution JPG / PNG -> 150 dpi) in ZIP format** (max 10 images). Files to be named in the following format " organisation-projectname-image# “
4. Representative project image (max 10 MB) to be used as a thumbnail in the application portal and other relevant communication from Coliving Awards about your project
5. It should be clear that your project meets the criteria for this category
Submission Form
