Submission for
Branding & Marketing

Mason & Fifth Mason & Fifth: The Italian Building

Mason & Fifth is a boutique co-living brand where wellbeing through connection is promoted across all touch-points. We view our marketing/brand strategy as circular, meaning that every ‘spark’ we have in terms of the marketing is linked to the next area of comms and the strategy becomes a loop.

Applicant Details

Company
Mason & Fifth
Industry Sector
Coliving

Submission Details

Project Name
Mason & Fifth Mason & Fifth: The Italian Building
Project Description
Mason & Fifth is a boutique co-living brand where wellbeing through connection is promoted across all touch-points. We view our marketing/brand strategy as circular, meaning that every ‘spark’ we have in terms of the marketing is linked to the next area of comms and the strategy becomes a loop.
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Evaluation

The evaluation process is designed to provide transparency and clearance to all the judges. The scorecard system consists of the following steps:
1) Review the submissions in order to grasp an overview of the excellence level for the category.
2) Review the project - the answers on the questions, the presentation and additional materials.
3) Assess the project according to the scorecard system - score points according to the fit of the project to the specific criterion.*
4) The final score will be calculated automatically as the sum of the scores per criterion.
5) Provide any relevant feedback to be shared with the applicant.

* Score Reference: 0 - criteria not met / 2 - insufficient / 4 - sufficient / 6 - good / 8 - very good / 10 - excellent
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Mason & Fifth Mason & Fifth: The Italian Building
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