Sustaining Community through "Warm Beds”: One of Ferienlenk's primary goals is to maintain "warm beds" as this initiative keeps the community vibrant and provides opportunities for sustainable growth.
Driving Renovation and Development: Ferienlenk is the key driver in the renovation of hotels, restaurants, apartments, and stores within the village of Lenk, ensuring continual improvement and modernization.
Significant Market Presence: With a market share of approximately 25% in local restaurants, hotels, and apartments, Ferienlenk acknowledges its significant responsibility in fostering the development of the entire community.
Local Partnerships and Cultural Engagement: Collaborations with local brands and manufacturers such as Lenkmilch (cheese and milk), Simmentaler Beer, and Fashion Star, as well as participation in cultural events like the Jazz Festival, strengthen community ties and promote local culture.
Local Ownership and Joint Development: With over 20% local shareholders, Ferienlenk fosters joint development and growth, ensuring that the benefits of the franchise are shared within the community.
Commitment to Sustainability Metrics: Ferienlenk consistently measures and reports on infrastructure utilization, CO2 emissions, energy consumption, and investments in existing buildings. This practice has been maintained consistently for the past 14 years.
Values of Transparency and Honesty: Transparency and honesty are core values driving Ferienlenk's sustainability efforts. Open communication about practices and impacts builds trust within the community.
Financial Responsibility and Tax Contributions: Even during challenging times, Ferienlenk remains profitable and continues to fulfill all tax obligations without interruption, demonstrating financial responsibility and commitment to the community. Importantly, this has been achieved without any governmental subventions, underscoring the company's independence and self-sufficiency.
Muppy currently operates in five major cities across Spain, positioning itself as the leader in the Spanish coliving market. By the end of 2024, we plan to make our first international expansion into Portugal, specifically Lisbon and Porto, marking the first of many countries in our growth strategy.
Fostering Long-Term Innovation and Impact:
Leadership in Spain: Our aim is to consolidate our position as the leading coliving provider in Spain, setting industry standards for quality and service.
International expansion: The expansion to Portugal is the initial step in our broader international growth plan, paving the way for further expansions into other countries.
Technological innovation: We continuously enhance our platform with advanced technologies like AI algorithms for resident matching, smart locks (Akiles), and digital contract signing (Sign Now), ensuring a superior user experience and operational efficiency.
Community building and sustainability: We focus on creating vibrant, sustainable communities that foster social interaction and environmentally responsible living.
At Habyt, we prioritize affordability, flexibility, and community.
Our mission is to provide affordable living spaces that redefine modern city living, allowing tenants to reside in central locations in a more cost-effective manner. By offering flexible and co-living solutions, we create more housing options worldwide, fostering a strong sense of community and enabling tenants to thrive in their new environments. This approach not only addresses the housing shortage in major cities but also promotes social cohesion and inclusivity.
Our shared spaces are thoughtfully designed to help tenants connect with their peers, facilitating integration into the local community. This engagement helps create vibrant, interconnected communities where both tenants and local residents benefit from shared experiences and mutual support.
Our visual identity, with its utilitarian design and clear messaging, resonates strongly with individuals seeking straightforward housing solutions. This consistent branding helps build trust and recognition. We engage our user through content marketing by sharing informative blog posts, videos, and social media posts that address common housing concerns, moving tips, and city guides, among other relevant topics.
For our B2B community, we leverage our functional visual identity to appeal to businesses and partners by reflecting our reliability and professionalism. We establish ourselves as thought leaders in the shared living sector by sharing industry insights and market trends. Furthermore, we run collaborative campaigns with partners and corporate clients, showcasing the benefits of partnering with Habyt and fostering long-term business relationships.
At Habyt, we prioritize affordability, flexibility, and community.
Our mission is to provide affordable living spaces that redefine modern city living, allowing tenants to reside in central locations in a more cost-effective manner. By offering flexible and co-living solutions, we create more housing options worldwide, fostering a strong sense of community and enabling tenants to thrive in their new environments. This approach not only addresses the housing shortage in major cities but also promotes social cohesion and inclusivity.
Our shared spaces are thoughtfully designed to help tenants connect with their peers, facilitating integration into the local community. This engagement helps create vibrant, interconnected communities where both tenants and local residents benefit from shared experiences and mutual support.
Our visual identity, with its utilitarian design and clear messaging, resonates strongly with individuals seeking straightforward housing solutions. This consistent branding helps build trust and recognition. We engage our user through content marketing by sharing informative blog posts, videos, and social media posts that address common housing concerns, moving tips, and city guides, among other relevant topics. For our B2B community, we leverage our functional visual identity to appeal to businesses and partners by reflecting our reliability and professionalism. We establish ourselves as thought leaders in the shared living sector by sharing industry insights and market trends. Furthermore, we run collaborative campaigns with partners and corporate clients, showcasing the benefits of partnering with Habyt and fostering long-term business relationships.
While assembling our OpenSource Boom-Handbook we have visited multiple factories and analysed the production, handling and logistic process oof various Biobased construction companies. This has resulted in a predefined set of parameters that pre-inform the Designers and Architect. By providing feed-forward to our design team we have been able to maximise qualitative output for the Architectural Designs. The Do's and Don'ts have been pro-actively communicated, which results in higher quality design output. The result is we have 8 Genotype Architectural Designs which can be applied to a wide variety of locations and making them context specific (Phenotype). The speed of replication is unique in the Design and Development industry. The industry status-quo is toe start every assignment with a new design. The design will go through intensive and time consuming iterations to make the design fit for production standaars. We at Boom do it the exact opposite way: we start with the parameters and limitations from the factory and production process and feed these parameters into the design process. We act on our factory-first principle. By understanding and granting the logics of production and manufactoring, we are able to reach a very high level of cost-efficiency. Minimising material wast, minimising nog-standard dimensions , while maximising design freedom. Boom has prove to be capable of showing vertical integration of the Design and Mannufacturing industrie.
The Boom Collection can be replicated at any location. Replication of differentiated design has not been prove before. We see a tendency towards product-standardization, we rather advocate process-standardization in order to realise Mass-customization at a reasonable cost. We can Replicate at Scale. Unique projects for a lower cost!
CIVIT’s branding elements and marketing campaigns are designed to foster interaction and engagement:
- B2C Engagement: We will use social media campaigns, community events, and content marketing to engage with citizens. Our Roommate Matchmakers’ Match & Mingle Series is a prime example of how we bring people together and create a sense of community, building the demand for the coliving experience. The goal is to normalize sharing at all ages and introduce shared living models to the masses, to make shared living the preferred way of living, not just a last-resource option.
- B2B Engagement: We engage with business partners through industry events, strategic masterminds, and collaborative projects. Our participation in the Coliving Conference and other industry events is aimed at building strong B2B relationships.
- Facilitating Interaction: Our upcoming marketing campaigns will encourage interaction among users through community-driven events, online forums, and interactive content. The CIVIT Navigator also plays a key role in connecting residents and fostering community engagement.
- CIVIT Pioneers Program: This initiative selects the first 100 citizens of the CIVIT Nation to build the ecosystem with us, empowering our citizens to create the nation from the people, for the people. This program fosters a sense of ownership and active participation among our community members.
- Thought Leadership and Podcast: We aim to become a thought leader in the industry by creating a platform for conversations through our podcast, especially focused in the US. This allows us to engage with our audience on current trends, challenges, and innovations in shared living.
CIVIT Navigator is designed for seamless integration with other systems commonly used in the coliving and property management sectors. Our API supports integration with:
- Property management systems (PMS)
- Customer relationship management (CRM) tools
- Maintenance management software
- Communication platforms
- Among others!
For example, in our upcoming pilot project with Propolis, CIVIT Navigator will integrate with their existing property management system to streamline onboarding processes and enhance member communication. This integration will showcase how our tool can work harmoniously with other systems to deliver a cohesive and efficient user experience.
1Branding Elements:
1. Consistent Visual Identity: We maintain a consistent visual identity across all touchpoints, including our website, social media, physical spaces, and marketing materials. This includes our logo, color palette, typography, and imagery. Consistency helps build brand recognition and trust among our communities.
2. Storytelling: We use storytelling to convey our brand values, mission, and vision. Our content includes member stories, behind-the-scenes looks at our events, and features on our community projects. This humanizes our brand and makes it relatable.
Marketing Campaigns:
1. Social Media Engagement (B2C):
Platforms: We are active on Instagram, Facebook, LinkedIn, and Twitter, each with tailored content strategies.
Content: We share high-quality photos and videos of our spaces, events, and community activities. We also post educational content, industry news, and tips for entrepreneurs and digital nomads.
Interaction: We engage with our followers through comments, direct messages, and interactive stories (polls, Q&As, etc.). Our 15% engagement rate on Instagram with 2,356 organic followers reflects the effectiveness of this approach.
2. Referral Code Program (B2C): We encourage our current members to refer friends and colleagues by offering them a 10% discount on their next stay and providing the new member with a 10% discount on their first month. This program boosts community growth and reinforces member loyalty.
3. Partnerships and Collaborations (B2B):
Events: We partner with startups, entrepreneurs, and local businesses to host events such as workshops, networking sessions, and open houses. These collaborations enhance our visibility and credibility within the entrepreneurial community.
Co-Creation: We work with influencers and content creators to co-create social media content and host events, expanding our reach and engaging new audiences. Like Karisma Living, Bezchmezh; Ladies in Barcelona, Xavi Pirla, Aura Events, marketing agencies, guest speakers and other startup hubs like Tech Barcelona.
Influencers: We started a star entrepreneur program, where we collaborate with an entrepreneur with a remarkable trajectory to live in the house and share their experience for a season. This year we will bring Alan King (Forber 30 under 30)
4. Social Club Sessions (B2C and B2B): Our Social Club Sessions include professional workshops, wellness classes, and recreational activities. These sessions provide value to our members and foster a sense of community. We often invite industry experts and local entrepreneurs to lead these sessions, creating opportunities for learning and networking.
5. Open House Events (B2C and B2B): We regularly host open house events where potential members and partners can tour our facilities, meet our community, and participate in sample activities. These events are a great way to showcase our brand and build relationships.
6. Newsletter and Email Campaigns (B2C and B2B): We send out regular newsletters and email campaigns to keep our community informed about upcoming events, new services, and special offers. These communications are personalized and segmented to ensure relevance and engagement.
7. Feedback Integration: We actively seek feedback from our members through surveys, suggestion boxes, and community meetings. This feedback is used to improve our services and tailor our marketing campaigns to better meet the needs and preferences of our community.
We embed social, environmental, and economic impact by implementing sustainable living practices and engaging with local communities through partnerships. Our impact is measured by occupancy rates, customer satisfaction scores, and environmental assessments, ensuring continuous improvement and meaningful community engagement.
MILESTONE Living embeds social, environmental, and economic impact into our operations by adopting sustainable solutions as a standard. We engage with local communities through partnerships and offer the MILESTONE Passport to residents for travel opportunities. We measure and report our impact through occupancy rates, customer feedback, and sustainable practices.
- By providing cost efficient access to A rated appliances, we help reduce operational energy usage by up to *25%.
- By opting for a lease model, clients are able to upgrade their appliances to not only keep up with technological advances in efficiency, but also avoid excessive degradation of performance. These appliances are then refurbished and then redeployed, giving even more affordable access to the secondary market and reducing embodied carbon within the sector.
- Iterum ensures operational sustainability by utilising our Iterum IQ SaaS which utilises IoT for predictive maintenance, live asset management tracking, and an accelerated supply chain. This promotes the extended useful life of assets, thanks to timely maintenance and improved care of appliances by tenants.
- The Iterum IQ software is also used to track appliance downtime, fault rate and maintenance reports to strengthen the procurement process in choosing better trusted appliances with longer useful life cycles, improving tenant satisfaction and experience. Iterum IQ also provides landlords with up to date fault logs to ensure streamlined operations and repairs.
- Iterum measures the embodied carbon and operational carbon in each and every one of its deployed appliances (where IoT data is available), providing customers with carbon savings, encouraging a shift towards more sustainable appliances and behaviours.
*Certified by PlanetMark
How do you embed social, environmental and economic impact into your shared living business, operations and community management?
VervLife operates to Bcorp standards of ESG and is expected to become a fully certified Bcorp in Q4 2024. As such ESG runs through our operating platform. The key dimensions of this are:
Supply chain: comprehensive vetting and selection of our supplier partners alongside tight contract and performance management
Recruitment and approach to D&I; VervLife has a progressive approach to diversity and inclusion. We are proudly led by a woman. This percolates down to a recruitment practices on-site.
Commitment to social value and ESG: we have pioneered and launched an operational carbon dashboard along with our resident wellness index. https://www.twinfm.com/article/new-real-estate-wellbeing-metric-launches
How does your shared living brand and community engage with local communities / neighbours?
All of our communities have community and stakeholder management plans that define the pillars of our community strategy. Our communities all have at least one charity partner and incite local community groups into the buildings to use the amenity spaces and host talks and events. On some assets we partner with charities and support groups for disadvantaged young people who stay in our communities when whenever there are rooms available that haven’t let.
How does your business measure and report on its impact and sustainability?
Through our carbon dashboard and resident wellness index. We also produce monthly operational reports which include a section on social impact and sustainability. These are aggregated and reviewed in our Organisational Board Meetings every month.
iLive Frankfurt fosters wellbeing and community through its thoughtfully designed social and communal spaces. The project includes dynamic areas such as the Rioca Bar, community areas with games, and kitchens for communal cooking, all of which encourage social interaction and a sense of belonging among residents. Recreational facilities, including a volleyball court, multi-sport field, and rooftop terraces with panoramic views, promote physical health and relaxation. The building’s light-filled lobby, home to a coffee shop and bar with multiple seating areas, creates an inviting atmosphere for residents to connect. These features collectively create a vibrant, supportive community environment where residents can thrive both socially and individually.
1.Referral System: Tenants who refer friends or colleagues during their tenancy receive a discount on the next month's rent or an Amazon gift card.
2.Collection of Customer Feedback and Periodic Surveys: Customer satisfaction and requests are gathered through regular surveys, leading to service improvements based on the results.To ensure a cohesive approach, Zen Desk was implemented to consistently address post-occupancy issues and enhance customer success scores.
3.Community Building Events: Regular events and workshops are held to promote interaction among residents.
4.Online Community: Operate online forums and chat groups where residents can exchange information and ask questions.
A friend of a Hmlet resident attended the climbing event, saw the value of co-living and community, became interested in Hmlet, and promptly moved from his company housing to Hmlet. He moved into Hmlet Asakusa Tawaramachi and is happy with his comfortable room. He also hopes to attend an event in the near future.
Our schemes promote community inside and outside of the building. We have developed a number of successful initiatives to ensure that our schemes create meaningful opportunities for residents and members of the local community.
Providing community areas inside the coliving space encourage communal activities. These include cooking facilities and cold storage to encourage joint or shared cooking, a study area that can be closed off for privacy, entertainment areas for social gatherings or watching broadcasts, communal outdoor space and garden with a barbeque facility. Bicycle storage is also provided to encourage this as a means of local transportation. These facilities allow for the interaction of residents and their guests to promote social cohesion and allow for events to be held within these spaces to further promote interaction. Currently underway is a publication for tenants in collaboration with artist Leigh Hobba to showcase local business through graphic design and illustrations that will continue the motifs and themes of our interior that are representative of the local area. This will help facilitate an identity of this project within the community.
We have reached out to local businesses, and they have been very supportive, offering various discounts, event collaborations and reciprocal marketing arrangements. This presents an exciting possibility for ongoing engagement with the local community. We are looking forward to forging new partnerships, not only for the benefit of our tenants but to better understand and approach the needs of our community.
We use several tools to ensure that we work efficiently and economically, as well ensure scalability for future projects.
During the design process we have designed a THE FIZZ brand book, as well as standardized room layouts. The interior designers used these tools to design interiors.
We have several framework agreements in place with furniture suppliers, as well as IT and other suppliers to guarantee scalability for the future.