This study examines the transformation of rental housing into a service-oriented commodity through the rise of corporate co-living – professionally managed, for-profit shared housing developments operated by private companies (Bergan et al., 2021; Casier, 2023; Ronald et al., 2023). Drawing on qualitative document analysis and interviews with key stakeholders in London’s (UK) housing market, the study applies the servitization framework by Vandermerwe and Rada (1988) to analyze how hospitality-like services are integrated into housing to create managed, amenitized living environments. Findings show that corporate co-living has evolved into a specialized model tailored to the preferences of urban professionals seeking flexible, service-enriched accommodation. These developments are embedded within structured tenant pipelines that link co-living to other niche rental markets while branding, standardization, and amenity integration enhance their scalability and investment appeal. By tracing the commodification and restructuring of rental housing, the paper offers new insight into how corporate co-living is reshaping contemporary urban housing landscapes.