With the first music video in the coliving industry, we at Staytoo have broken new ground: Away from classic real estate campaigns - towards emotional storytelling, identification and cultural relevance. The idea was developed in-house in our marketing department by Codrin Botsch - inspired by the needs of our community, who in surveys wanted communication that reflected their reality - especially the challenges of finding accommodation in large cities.‍Another goal of the video was to develop a catchy melody that would be memorable and anchor our brand message musically. We also created snippets from the last and most important refrain, which we now use both as video excerpts and as stand-alone songs in our social media posts, stories, and reels.‍

The result: a creative, humorous music video inspired by “The Fresh Prince of Bel-Air”, in which a student from LA arrives in Berlin - and discovers Staytoo as a solution for smart, urban living. The clip combines music, entertainment, and brand messaging - and was produced with real residents and international artists.‍

Played out on social media, YouTube and in our homes, the campaign achieved strong reach and interaction - with over 39 million impressions, 7.6 million interactions and over 100,000 views on YouTube.Our music video is a scalable branding format with a long-term impact - and an example of how creative and emotional the future of brand communication in shared living can be.